HSBC

branch opening – pasadena

THE PROBLEM

When HSBC was opening a new branch in Pasadena, they wanted to make a splash. They came to us to put together an “announcement” that would spread the message in a big way.

OUR SOLUTION

Since the branch was launching at the same time as the Tournament of Roses in Pasadena, what better way to bring attention to HSBC than to leverage the Tournament? We hired 12 cyclists dressed in HSBC gear to distribute grand opening flyers and initiations at the Tournament of Roses. We placed bus terminal and newspaper advertisements, had a wrapped truck, and parties with special invitations to key figures — all in line with the theme of roses.

let’s make something big together today!
new york
1500 Front Street
Yorktown Heights, New York 10598
914.669.4970
info@direggio.com