Modern Identity to
a 30 Year Old Brand
Pipeline USA Inc. wanted to modernize their current logo while retaining some of the elements from their existing branding. That provided us an exciting opportunity to improve the legibility and scalability of the design in a clean, simple, and modern fashion. Ultimately bringing the brand the recognition it deserves.
Strong and Dynamic
We wanted to show the strength and speed that Pipeline USA embodies. The type selection and overall structure of the mark reinforces the company’s quality professionalism, reliably and speed.
New Digital Presence
Being a service focused 30 year old brand—it was important for us to highlight the values of quality customer service to there online presence. We focused on user experience and making sure information and action were clearly defined.