How a Fast Moving Brand Respond to Global Growth
When a world-famous company wanted to target high net-worth international clients. We were tasked with creating a brochure that targeted clients in the U.S. and overseas. With a mission to expand exposure internationally. At that point in time, the Wells Fargo campaign struggled to find its voice but wanted to unify all of its ideas and services into one single piece of marketing.
Speaking a Global Language
Leaning on our years of expertise speaking to global businesses—the content we created highlighted keywords targeted to the company’s high net worth international clients.
Old Meets New
We established a new visual identity that solidified the Wells Fargo brand while introducing new engaging visual elements and easy to digest formatting. We mixed the old with the new—utilizing bold, colorful infographics, minimal approach to page layout, and full-bleed imagery.
Produced to Perfection
The target audience being high end clientele—we felt it was important for the brochure to feature offset printing, perfect bind, soft touch lamination, selective spot UV and metallic ink to help set the tone for further branded materials to come.
