Branding involves much more than putting your logo on a business card or flyer. While logos are important, they represent only a small part of the entire brand. Successful branding is controlling how customers perceive you and finding unique ways to make your products and services more recognizable. If you sell products, your packaging is a part of your brand. Similarly, the décor in a restaurant and the visual merchandising in a store both define a brand. As a business, you are responsible for every detail of your customers’ experience and shaping what they think of you.
Designing the perfect logo
Logos are crucial and every business needs one that is distinct. Some comprise of graphics, some of text and others as a combination of both. They help customers easily recognize a company on packaging, signage and various marketing collateral. Though logos should be unique, they do not have to be incredibly extravagant or complex. For example, Apple’s logo is merely a symbol of a bitten apple. Disney’s is only text, but with a trademarked, identifiable font. When creating the “perfect” logo, make sure it is professional, legible and timeless. If your logo involves multiple colors, create a…
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