Search engine optimization (SEO) is a game that’s all about staying one step ahead of your opponents.
One of the best ways to accomplish this competitive dominance is to be aware of how search engines are changing, and adjust your content and SEO strategy before your competitors have a chance to catch up. The SEO industry is always moving, so it pays to be aware of these evolutions.
It looks like 2017 will be an interesting year for SEO, with the following trends dominating the arena:
1. The Rise of Accelerated Mobile Pages (AMPs).
Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages capable of loading almost instantly on mobile devices. The idea is that a handful of simple structural changes can make your site load up to four times faster and use eight times less data. Already, Google is starting to favor sites that have switched over to AMPs, giving them visibility in a carousel and a small icon (with a lightning bolt) indicating their AMP status. In 2017, I anticipate…..
Read the full article at www.forbes.com