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Cost of Acquiring New Customers vs. Retaining

Did you know that it’s 6-7 times more expensive to acquire a new customer than it is to keep a current customer?

The probability of a sale from a brand new customer is only 5-20% whereas the probability of a sale from an existing customer is between 60-70%. In fact, 80% of your future profits will most likely come from 20% of your existing customers. For this reason and more, creating customer loyalty is vital to your business and the reason we work so hard to push our customer loyalty programs.

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