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Study: Influencer Marketing Is 11 Times More Effective Than Banner Ads


We know influencers can have an impact on product marketing, but are we really getting a clear, measurable picture of how they actually sway sales in the store aisles?

That was the challenge behind a first-of-its-kind sales effect study focusing entirely on influencer and content marketing released today by TapInfluence, Nielsen Catalina Solutions and WhiteWave Foods, the parent company of brands like Silk, Horizon and Earthbound Farms.

To see the full article at adweek.com, click here

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